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<title>Serta Storini documented complaint</title>
<link href="https://serta.asia/"/>
<link rel="self" href="https://serta.asia/feed.xml"/>
<id>https://serta.asia/</id>
<updated>2026-09-23T15:00:00+08:00</updated>
<author><name>Jason Tam</name></author>
<entry>
<title>Ticket wall — Demand-day auto-acks still 0 named replies — 2026-09-23</title>
<id>https://serta.asia/updates/2026-09-23-ticket-wall.html</id>
<link href="https://serta.asia/updates/2026-09-23-ticket-wall.html"/>
<updated>2026-09-23T16:00:00+08:00</updated>
<summary>Warranty auto-acks including Demand-day batch 04970506 / 04970508–04970513 and lawyerstyle-wave 04970574 / 04970575. Named point-by-point written replies: 0. Auto-ticket ≠ named reply. Alleged HQ deception pattern — not adjudicated fraud.</summary>
</entry>
<entry>
<title>Lawyer-letter style — alleged advertising vs service gap — 2026-09-23</title>
<id>https://serta.asia/updates/2026-09-23-lawyerstyle-ad-service-gap.html</id>
<link href="https://serta.asia/updates/2026-09-23-lawyerstyle-ad-service-gap.html"/>
<updated>2026-09-23T15:00:00+08:00</updated>
<summary>Lawyer-letter STYLE formal consumer notice. Alleged advertising characterisation vs documented delivery/after-sales mismatch for Storini (~US$23,000). Deadline 2026-09-30. Auto-acks ≠ named reply. Not court-found fraud; not licensed solicitor. ZH: lawyerstyle-ad-service-gap-zh.html.</summary>
</entry>
<entry>
<title>Formal written demand · 7 calendar days — deadline 2026-09-30 — 2026-09-23</title>
<id>https://serta.asia/updates/2026-09-23-formal-demand.html</id>
<link href="https://serta.asia/updates/2026-09-23-formal-demand.html"/>
<updated>2026-09-23T08:13:00+08:00</updated>
<summary>Formal consumer demand sent ~08:13 Asia/Shanghai. Named accountable person + numbered answers within 7 calendar days (deadline 2026-09-30). Auto-ticket ≠ named reply. Alleged — not a court fraud finding. ZH: formal-demand-zh.html.</summary>
</entry>
<entry>
<title>Ticket wall — 04969702–04969708 batch — 2026-09-22</title>
<id>https://serta.asia/updates/2026-09-22-ticket-wall.html</id>
<link href="https://serta.asia/updates/2026-09-22-ticket-wall.html"/>
<updated>2026-09-22T12:00:00+08:00</updated>
<summary>Warranty auto-ack batch 04969702–04969708 archived. Still 0 named point-by-point written replies. Auto-ack ≠ answer. Alleged — not adjudicated fraud.</summary>
</entry>
<entry>
<title>What Serta promised vs what this file got — 2026-09-21</title>
<id>https://serta.asia/updates/2026-09-21-promises-vs-delivery.html</id>
<link href="https://serta.asia/updates/2026-09-21-promises-vs-delivery.html"/>
<updated>2026-09-21T12:00:00+08:00</updated>
<summary>Cited advertising / White Glove-class expectations versus documented delivery and after-sales course for ~US$23,000 Storini. Alleged HQ 欺骗 / cheating characterisation — not a court fraud verdict.</summary>
</entry>
<entry>
<title>Auto-ack ≠ answer — ticket pile is not a named reply — 2026-09-21</title>
<id>https://serta.asia/updates/2026-09-21-auto-ack-not-answer.html</id>
<link href="https://serta.asia/updates/2026-09-21-auto-ack-not-answer.html"/>
<updated>2026-09-21T10:00:00+08:00</updated>
<summary>Warranty auto-acks (including 04968775) promising an update “shortly” are not a named point-by-point written reply. Alleged deception pattern — not adjudicated fraud.</summary>
</entry>
<entry>
<title>Ticket wall — 04968775 + Silentnight — 2026-09-21</title>
<id>https://serta.asia/updates/2026-09-21-ticket-wall.html</id>
<link href="https://serta.asia/updates/2026-09-21-ticket-wall.html"/>
<updated>2026-09-21T09:00:00+08:00</updated>
<summary>Public ticket wall: auto-acks and Silentnight numbers versus 0 named replies. Auto-ticket ≠ named reply.</summary>
</entry>
<entry>
<title>Catalogue satire relaunch — 2026-09-14</title>
<id>https://serta.asia/timeline.html#2026-09-14</id>
<link href="https://serta.asia/timeline.html#2026-09-14"/>
<updated>2026-09-14T09:00:00+08:00</updated>
<summary>Site restyled in Serta cream-and-navy catalogue language: giant wordmark, rain/catalogue hero, public-complaint desk, twelve questions, journal, glossary and keyword landings. Generated stills labelled satire. Official serta.com homepage cited as a capture.</summary>
</entry>
<entry>
<title>Public record expanded; still no substantive reply — 2026-09-12</title>
<id>https://serta.asia/timeline.html#2026-09-12</id>
<link href="https://serta.asia/timeline.html#2026-09-12"/>
<updated>2026-09-12T09:00:00+08:00</updated>
<summary>US HQ briefing, China briefing, FAQ, label index and this timeline published. Day-count of unanswered notices begins daily refresh. Eighth written notice issued the same day.</summary>
</entry>
<entry>
<title>Seventh notice — advertising substantiation — 2026-07-18</title>
<id>https://serta.asia/timeline.html#2026-07-18</id>
<link href="https://serta.asia/timeline.html#2026-07-18"/>
<updated>2026-07-18T09:00:00+08:00</updated>
<summary>Notice requiring substantiation of premium, origin, model and service claims, and recording that US, EU, Hong Kong and Mainland advertising/consumer channels are being prepared.</summary>
</entry>
<entry>
<title>Sixth notice — workmanship video; bounce clean-up — 2026-07-16</title>
<id>https://serta.asia/timeline.html#2026-07-16</id>
<link href="https://serta.asia/timeline.html#2026-07-16"/>
<updated>2026-07-16T09:00:00+08:00</updated>
<summary>Website audit; additional model label; full-mattress photograph; close-up AvantGarde badge video. Several previously used addresses bounce or reject external senders.</summary>
</entry>
<entry>
<title>Fifth notice — money trail — 2026-07-12</title>
<id>https://serta.asia/timeline.html#2026-07-12</id>
<link href="https://serta.asia/timeline.html#2026-07-12"/>
<updated>2026-07-12T09:00:00+08:00</updated>
<summary>Supplementary notice asking why a genuine product paid in full has no named authorised channel and no official-channel invoice, and why the customer was blocked after paying.</summary>
</entry>
<entry>
<title>Fourth notice — double standard and channel control — 2026-07-08</title>
<id>https://serta.asia/timeline.html#2026-07-08</id>
<link href="https://serta.asia/timeline.html#2026-07-08"/>
<updated>2026-07-08T09:00:00+08:00</updated>
<summary>Written notice putting alleged discriminatory double standards, violent folding and Serta China channel-control failure on the record, with a preservation request.</summary>
</entry>
<entry>
<title>Third notice — QR / barcode traceability — 2026-07-07</title>
<id>https://serta.asia/timeline.html#2026-07-07</id>
<link href="https://serta.asia/timeline.html#2026-07-07"/>
<updated>2026-07-07T09:00:00+08:00</updated>
<summary>Four product-label photographs added (QR, barcode, serial-style codes, quality and origin markings) and sent with a third written notice.</summary>
</entry>
<entry>
<title>First written notice and public site — 2026-07-03</title>
<id>https://serta.asia/timeline.html#2026-07-03</id>
<link href="https://serta.asia/timeline.html#2026-07-03"/>
<updated>2026-07-03T09:00:00+08:00</updated>
<summary>First complaint email. Public illustrated record goes live at serta.asia in multiple languages.</summary>
</entry>
<entry>
<title>Delivery — 2026-07-01</title>
<id>https://serta.asia/timeline.html#2026-07-01</id>
<link href="https://serta.asia/timeline.html#2026-07-01"/>
<updated>2026-07-01T09:00:00+08:00</updated>
<summary>Mattress left outdoors about 24 hours; force-folded nearly 90 degrees; 70-year-old mother made to help lift; rubbish and old mattress left in the home; customer later blocked on phone and WeChat.</summary>
</entry>
</feed>
