Serta Storini documented complaint https://serta.asia/ 2026-09-12T09:00:00+08:00 Jason Tam Public record expanded; still no substantive reply — 2026-09-12 https://serta.asia/timeline.html#2026-09-12 2026-09-12T09:00:00+08:00 US HQ briefing, China briefing, FAQ, label index and this timeline published. Day-count of unanswered notices begins daily refresh. Eighth written notice issued the same day. Seventh notice — advertising substantiation — 2026-07-18 https://serta.asia/timeline.html#2026-07-18 2026-07-18T09:00:00+08:00 Notice requiring substantiation of premium, origin, model and service claims, and recording that US, EU, Hong Kong and Mainland advertising/consumer channels are being prepared. Sixth notice — workmanship video; bounce clean-up — 2026-07-16 https://serta.asia/timeline.html#2026-07-16 2026-07-16T09:00:00+08:00 Website audit; additional model label; full-mattress photograph; close-up AvantGarde badge video. Several previously used addresses bounce or reject external senders. Fifth notice — money trail — 2026-07-12 https://serta.asia/timeline.html#2026-07-12 2026-07-12T09:00:00+08:00 Supplementary notice asking why a genuine product paid in full has no named authorised channel and no official-channel invoice, and why the customer was blocked after paying. Fourth notice — double standard and channel control — 2026-07-08 https://serta.asia/timeline.html#2026-07-08 2026-07-08T09:00:00+08:00 Written notice putting alleged discriminatory double standards, violent folding and Serta China channel-control failure on the record, with a preservation request. Third notice — QR / barcode traceability — 2026-07-07 https://serta.asia/timeline.html#2026-07-07 2026-07-07T09:00:00+08:00 Four product-label photographs added (QR, barcode, serial-style codes, quality and origin markings) and sent with a third written notice. First written notice and public site — 2026-07-03 https://serta.asia/timeline.html#2026-07-03 2026-07-03T09:00:00+08:00 First complaint email. Public illustrated record goes live at serta.asia in multiple languages. Delivery — 2026-07-01 https://serta.asia/timeline.html#2026-07-01 2026-07-01T09:00:00+08:00 Mattress left outdoors about 24 hours; force-folded nearly 90 degrees; 70-year-old mother made to help lift; rubbish and old mattress left in the home; customer later blocked on phone and WeChat. Sari / San Sebastian label date — 2026-05-07 https://serta.asia/timeline.html#2026-05-07 2026-05-07T09:00:00+08:00 A label image visibly reads 07/05/26 Thu and Sari/San Sebastian Matt 220x200 - W13118HM — a different name from the Storini model sold. China label production date — 2026-04-02 https://serta.asia/timeline.html#2026-04-02 2026-04-02T09:00:00+08:00 A product label later photographed on the mattress shows specification 200*220~L2201, a Huizhou manufacturing place, and production date 2026/04/02. Purchase — 2026-03-20 https://serta.asia/timeline.html#2026-03-20 2026-03-20T09:00:00+08:00 Mattress sold as Serta Storini King Size, American brand, New Zealand import, premium quality. Price about US$23,000 / HK$168,180. Dealer identity withheld for Serta to identify from its own records.