Labels & codes

Visible labels, codes and product names

Search engines, factory systems and regulators all retrieve records by identifiers. These are the ones already visible.

This index does not decode unread QR payloads. It lists what a photograph already shows, so Serta cannot say the product is unidentifiable.

Public docket · updated 2026-09-12

Serta has still not named a case owner

As of 2026-09-12, this complaint remains unanswered in substance. That is 71 days after the first written notice (2026-07-03) and 58 days after the sixth notice (2026-07-16). The seventh notice (2026-07-18) asked Serta to substantiate the premium, origin, model and service claims used to sell this mattress. No named case owner, case number, inspection appointment, official-channel invoice or refund has been published here.

  • What is still missing

    A named officer at Serta Simmons Bedding or Serta China; an in-person manufacturer inspection; the exact model mapping among Storini, Sari/San Sebastian, AvantGarde and W13118HM; decoded QR/barcode records; and proof that the ~US$23,000 payment went through an official authorised channel.

  • What this site now adds

    A US-headquarters briefing, a China-market briefing, a dated timeline, a search-oriented FAQ, and a label/code index — so US and Chinese searchers, journalists and regulators can find the same primary record.

  • Daily public clock

    The day-count on this page is refreshed every day until Serta answers. Repeating the same article is not the point. The point is a dated, checkable fact: the silence is still running.

Earlier notices, evidence-preservation requests, the apology demand and the refund demand remain expressly reserved. Unproven legal labels are still put as questions.

  • Sale name

    Serta Storini King Size mattress

  • Price

    About US$23,000 / HK$168,180 (subject to the receipt)

  • Purchase date

    20 March 2026

  • Delivery date

    1 July 2026

  • Visible badge

    Metal AvantGarde badge, with visible surface marks in the close-up video

  • Alternate model line

    Sari/San Sebastian Matt 220x200 - W13118HM

  • Label date line

    07/05/26 Thu

  • China specification

    200*220~L2201

  • China production date

    2026/04/02

  • Manufacturing place on one label

    Huizhou

  • Origin wording on another label

    New Zealand Made, The Comfort Group

  • Logistics markers

    Truck:99 · SEQ:422

  • Traceability marks

    QR codes, barcodes, serial-style lines, Paper Tag RFID, quality-approved table

  • Size as sold / labelled

    King size; labelled 220x200 / 200*220

  • Dealer

    Withheld — Serta to identify from the codes above