舒达自己打假：13 家门店攀附授权，判赔 110 万

舒达家居用品（深圳）有限公司在佛山、东莞两地法院就“舒达/SERTA”商标侵权获累计 110 万元。法院认定被告使用“美国舒达家居有限公司·授权”、企业字号与域名攀附，13 家门店混淆授权标识。舒达称已建经销商动态审核与线索举报。这与本档案的问题相邻：真货若仍不能指出授权渠道，总部自己也承认渠道会被人拿去用。 Cited next to this Storini file because the public pattern — counterfeit / channel — is the context Serta already lives in. This is not a claim that the Hong Kong mattress is the same SKU. It is a claim that silence is not unique, and that published warranty and service sentences already exist for Serta to use if it wanted to answer.

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