Official hero: counting sheep, iComfort Pro, 'Baaad News For Counting Sheep'

Captured homepage still (captures/serta-com-hero.png): iComfort Pro on a wooden frame, three official counting-sheep mascots, banner 'BAAAD NEWS FOR COUNTING SHEEP!'. Other homepage copy: World's Best Mattress, 100-night trial, free shipping and returns on serta.com, 10-year limited warranty, White Glove as an upgrade. Cited as how the US brand presents itself now — the catalogue look this satire steals. Cited next to this Storini file because the public pattern — homepage promise — is the context Serta already lives in. This is not a claim that the Hong Kong mattress is the same SKU. It is a claim that silence is not unique, and that published warranty and service sentences already exist for Serta to use if it wanted to answer.

serta.com homepage capture →

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