SERTA.ASIASATIRE
Serta Storini quilt as photographed — mottled black-and-white foam filling the frame
Not serta.com · Satire · Sheep-yellow, then the strap
Counting sheep?

SERTA

Simmons Bedding · 舒达 · not the shop

Dirty foam.
Sheep yellow.
~US$23,000.

This is the mattress. Not a catalogue render — the quilt as photographed, mottled, cheap-looking, left in the bushes in a woven bag, then cargo-strapped to nearly 90 degrees. The name on it is SERTA. The price was about US$23,000. The service was a block. Look at the foam. Then explain it.

Read this first

SERTA on the badge. Dirt on the quilt. This is not the shop.

SATIRE / CONSUMER ARCHIVE. The giant wordmark is the punchline: a brand that sells “World’s Best Mattress” while this foam, this bag in the bushes, and this orange strap are what a paying customer was given. No shop. No sheep checkout. The photographs below are the complainant’s. Generated stills are labelled.

Serta US still publishes White Glove Delivery. Serta China still publishes installation and safe delivery. This file’s customer paid about US$23,000 for Storini King Size — American brand, New Zealand import — and received outdoor exposure, a near-90-degree fold, family labour, rubbish, a scratched AvantGarde plate, a “QUALITY APPROVED” slip in ballpoint, and a block. The quilt in these photographs is the exhibit. Allegations, not a court verdict. Dealer withheld.

The mattress

The foam, the strap, the bushes. Not a lifestyle ad.

These are the complainant’s photographs, punched for contrast. Generated stills, if any, are marked satire.

Overexposed AvantGarde plate with highlights pulled downAvantGarde · cheap chrome Serta Storini quilt as photographed — mottled dirty-looking foam~US$23,000 · this foam Close-up of mottled black-and-white quiltDirty foam · close Speckled quilt print close-upThe print · cheap Mattress in a bag left outdoors in the bushes01 — bushes Orange cargo strap folding the mattress90° · cargo strap Torn bag dumped on the bed05 — dumped Old mattress and cardboard left in the room06 — rubbish Scratched AvantGarde metal badgeAvantGarde · scratched QUALITY APPROVED slip filled in ballpointQUALITY APPROVED · ballpoint Customer blocked on WeChat08 — blocked

New · 02:02 evidence film

This is a complaint film, not a mattress advertisement.

The complete cut puts the supplied plate and strap frames beside the original photographs: the mottled surface, outdoor exposure, near-90° strap fold, badge close-up, rubbish left behind, blocked contact and the labels that Serta still has to trace. Every chapter separates what the image shows from what must be confirmed by the manufacturer.

中文说明:这支片把“画面事实—投诉问题—要求书面回答”逐镜头写清楚,素材全部来自本案照片、原始手机视频和用户提供的两张截图。

Watch the full evidence film →Read the transcript

User-provided strap frame used in the complaint evidence film122 seconds · 15 chapters · source-labelled

Punched stills

Same photos, closer, uglier.

Crops of the mottled quilt, the ratchet strap, the scratched badge. Two generated commentary stills are labelled. The rest are the file.

Quilt blotch cropThis file · foam blotch Second strap fold cropThis file · strap Graded AvantGarde plate clipThis file · plate, exposure crushed AvantGarde badge marksThis file · badge Strap fold clipVideo · cargo strap Bushes clipVideo · bushes Generated harsh foam stillSatire still · foam Generated strap crush stillSatire still · strap Official serta.com captureCited · serta.com sheep

Screenshots of the bad reviews

黑猫, 消费保, Trustpilot. Captured. Captioned.

Headless-Chrome stills of public complaint pages, taken 14 September 2026. Each image has a caption: the URL, the date, the amount, the brand reply or the silence. Not generated. Not this Hong Kong SKU. The point is that Serta already lives next to this volume while eight notices on a ~US$23,000 Storini stay unanswered.

黑猫 17369329394 — dirty Florence mattress, 230,000 yuan filed黑猫 17369329394 — dirty Florence mattress…黑猫 17376233817 — warehouse ‘open-bin’ sale, not delivered, 21,498 yuan, brand: ‘forwarded’黑猫 17376233817 — warehouse ‘open-bin’ sa…消费保 100237595 — 阳阳 Pro, spine-care pitch, back pain first night, 8,200 yuan消费保 100237595 — 阳阳 Pro, spine-care pitch…消费保 101017272 — Harbin Lisbon sag after a few uses; brand did not reply; 16,500 yuan消费保 101017272 — Harbin Lisbon sag after …消费保 97421909 — Yuxi sag in about a month; 400-880-1931 missed its 48-hour promise消费保 97421909 — Yuxi sag in about a month…消费保 100434847 — Guangzhou Easyhome, ‘Los Angeles Platinum’ sold as special, later admitted discontinued stock消费保 100434847 — Guangzhou Easyhome, ‘Los…消费保 99011157 — Lecong handwritten ticket, 7 cm short, 5 cm thinner, personal WeChat pay消费保 99011157 — Lecong handwritten ticket…消费保 100062525 — 倾城 mattress 23,999 yuan, back pain, 30% restocking, platform: no brand reply消费保 100062525 — 倾城 mattress 23,999 yuan,…消费保 96018332 — ‘25-year warranty’ sold; later only the springs, 2,600 yuan to replace消费保 96018332 — ‘25-year warranty’ sold; …消费保 99252079 — Huainan Easyhome Serta shop, 14,000 yuan paid, dealer gone, mall: not our till消费保 99252079 — Huainan Easyhome Serta sh…消费保 99539216 — Changchun Eurasia Serta, sag and back pain, wait for an inspector, 5,999 yuan消费保 99539216 — Changchun Eurasia Serta, …Trustpilot serta.com — 3.6 average, 226 reviews, paid subscription, invited reviewsTrustpilot serta.com — 3.6 average, 226 …

Open the screenshot gallery Open the public desk

Not an isolated mattress

Public Serta complaints, cited, sitting next to this file.

BBB, ConsumerAffairs, Trustpilot, 黑猫, 消费保 — each with a URL. Screenshots of the bad reviews, captioned, sit in the gallery. Not a class action.

Open the public desk Demand an explanation

Dokumentirana potrošačka pritužba · Hong Kong

Serta vara kupce

Kako je „vrhunski” madrac Serta Storini postao tjedni iznevjerenih obećanja — i kupac odsječen nakon što je platio u cijelosti.

Platio sam ~US$23,000 za madrac Serta koji mi je prodan kao „američki brend, uvezen s Novog Zelanda, vrhunske kvalitete.” Prije nego što sam platio, prodavač je pristajao na sve. Nakon što sam platio, nijedno obećanje nije održano — više od 20 iznevjerenih jamstava, madrac ostavljen na kiši, ručno savijen na silu, smeće razbacano po mome domu — a kad sam pitao kada će konačno biti postavljen, jednostavno su me blokirali. Svaka niže navedena tvrdnja potkrijepljena je fotografijom ili zapisom razgovora.

Proizvod
Serta Storini King SizeMadrac
Iznos
~US$23,000
Navodno
Serta (SAD)„uvoz s NZ”
Prodavatelj
Uskraćenoda ga Serta identificira
Regija
Hong Kong
Status
Neriješeno · Blokiran

Ključno pitanje

Na kojoj osnovi samoprozvani „vrhunski” međunarodni brend uzima ~US$23,000 — a zatim iznova i iznova obmanjuje običnog kupca, i naposljetku ga blokira?

Ne tražim sažaljenje. Tražim jedan odgovoran odgovor, u pisanom obliku. Što je brend veći i cijena viša, to je manje isprike za jedno lice prije plaćanja, a drugo nakon njega.

Namjerno ovdje ne imenujem prodavatelja. Serti dajem proizvod, njegov točan model, cijenu koju sam platio i ove fotografije — Serta može i mora iz vlastite evidencije utvrditi koji je od njezinih ovlaštenih prodavatelja obavio ovu prodaju, i odgovarati za to.

Latest update · 12 September 2026

Eighth notice: more than 50 days of silence, public record expanded for US and China search

Serta Simmons Bedding and Serta China have still not named a case owner, booked a manufacturer inspection, mapped Storini / Sari-San Sebastian / AvantGarde / W13118HM, or refunded about US$23,000. The public file now adds a US-headquarters briefing, a China briefing, a dated timeline, a searchable FAQ and a label/code index. An eighth written notice records the silence.

  • Days unanswered

    First notice 3 July 2026; sixth notice 16 July 2026; seventh notice 18 July 2026 (advertising substantiation). As of 12 September 2026 that is more than 50 days after the sixth and seventh notices with no named officer and no inspection date.

  • New public pages

    US HQ: us.html. China / 舒达: cn.html. Timeline, FAQ and visible-code index in English, simplified Chinese and traditional Chinese. These pages exist so American headquarters staff and Chinese searchers can find the same primary record.

  • What still must be answered

    Exact model identity; New Zealand versus Huizhou markings; QR/barcode reads; official-channel invoice for the ~US$23,000 payment; written factory opinion on outdoor exposure, near-90-degree folding and the AvantGarde finish; public apology and refund.

  • Daily clock

    The unanswered-day count on this site will refresh every day until Serta answers. The article is not being spun. The date stamp is.

All earlier allegations, evidence-preservation requests, the apology demand and the refund demand remain expressly reserved. Unproven legal labels continue to be put as questions.

Sažetak slučaja

Što se dogodilo

  • Što sam kupio

    Jedan madrac Serta Storini King Size, prodan kao američki brend, uvezen s Novog Zelanda, vrhunske kvalitete.

  • Vremenski slijed

    Kupljeno 20. ožujka 2026.; isporučeno 1. srpnja 2026.

  • Što sam platio

    ~US$23,000. (Molimo da se iznos smatra podložnim računu.)

  • Ključni problem

    Prije plaćanja: svaki zahtjev usvojen, obećanje za obećanjem. Nakon plaćanja: više od 20 prekršenih ili poništenih jamstava.

  • Isporuka

    Madrac je ostavljen na otvorenom, na ulici, na suncu i kiši oko 24 sata; zatim bačen na krevet i napušten, uz jednog radnika poslanog kasno navečer.

  • Rukovanje

    Radnici su na silu savili madrac remenom i natjerali moju 70-godišnju majku da pomogne u nošenju — istovremeno tvrdeći da se „ne može oštetiti.”

  • Poslije prodaje

    Stari madrac i otpad od ambalaže bačeni su u moj dnevni boravak; kad sam ih zamolio da održe obećanja, prodavač mi je blokirao telefon i WeChat.

  • Cijena toga

    Dvije uzastopne noći izgubljenog sna i ozbiljno ometanje moje obitelji.

Serta Storini dirty mottled quilt as photographed
This is the quilt as photographed — mottled, speckled, cheap-looking foam on a mattress sold for about US$23,000.
Serta Storini King Size mattress
Ovo je „vrhunski” madrac o kojem je riječ — Serta Storini King Size, prodan kao američki brend, uvezen s Novog Zelanda, za ~US$23,000. Što je ime veličanstvenije, to bi trebalo dolaziti s uslugom koja mu je ravna.

Dokazi

Točku po točku, u fotografijama

Fotografije i snimke zaslona u nastavku sve su iz mog vlastitog iskustva, redom kojim su se događaji odvijali — od trenutka kad je ostavljen na ulici, do trenutka kad sam blokiran. Ime prodavatelja je uskraćeno. Sve što proizvođač još nije potvrdio postavljeno je kao pitanje, da na njega odgovori.

DOKAZ 01
~US$23,000LEFT IN THE BUSHES
Serta — Madrac od ~US$23,000, ostavljen na ulici da izdrži kišu

Madrac od ~US$23,000, ostavljen na ulici da izdrži kišu

Pri prvoj isporuci, uz slijeganje ramenima „nema dovoljno radne snage,” naslonili su ovaj „vrhunski, uvezeni” madrac na vanjski zid zgrade i ostavili ga izloženog suncu i kiši gotovo 24 sata, bez nadzora. Od „luksuza” o kojem su govorili dok su uzimali moj novac nije bilo ni traga.

Nakon punog dana i noći na otvorenom, može li se proizvod od ~US$23,000 još uvijek nazvati „potpuno novim”? Zahtijevam izravan, pisani odgovor od proizvođača.

DOKAZ 02
BEFORE PAYMENTEVERY PROMISE
Serta — Svako obećanje crno na bijelo — poništeno onog trena kad sam platio

Svako obećanje crno na bijelo — poništeno onog trena kad sam platio

Prije plaćanja prodavač je jasno obećao: raspakirati i postaviti novi madrac, a uklonjenim materijalima omotati stari. Nakon plaćanja, ta obećanja — i stari madrac — bačeni su u moj dnevni boravak, gdje i dalje stoje. Ovo nije previd; to je sustavno kršenje povjerenja čim je novac promijenio vlasnika.

Sve zaklinjano prije plaćanja, poništeno nakon njega — ako to nije obmana, što onda jest?

DOKAZ 03
90°CARGO STRAP
Serta — Savijanje madraca napola remenom

Savijanje madraca napola remenom

Radnik je na silu presavio cijeli madrac remenom kako bi ga pomaknuo, sve vrijeme uvjeravajući nas da se „apsolutno ne može oštetiti.”

S ovako stisnutim oprugama i strukturom, je li on doista neoštećen? Zahtijevam pisanu izjavu proizvođača, službeno zabilježenu.

DOKAZ 04
90°NOT WHITE GLOVE
Serta — Tjeranje moje 70-godišnje majke da pomogne podignuti ga

Tjeranje moje 70-godišnje majke da pomogne podignuti ga

Drugi kut istog postupka. Mogao je ući bez savijanja, no oni su inzistirali na savijanju do kraja — i natjerali moju 70-godišnju majku i mene da ga podignemo.

„Neće se oštetiti” — je li to stručna procjena koja će izdržati provjeru, ili još jedna izgovorena stvar da me se otarasi?

DOKAZ 05
DUMPEDTORN BAG
Serta — Bačen na krevet, i nestali

Bačen na krevet, i nestali

Nakon isporuke bacili su ga na krevet i otišli. Tek oko 23 sata, nakon mog ponovljenog požurivanja, poslan je jedan jedini radnik — koji ga i dalje nije uspio postaviti, i ponovno je otišao.

Je li ovo „vrhunska usluga” velikog međunarodnog brenda?

DOKAZ 06
RUBBISH LEFTTHEY WALKED
Serta — Smeće ostavljeno za sobom, i otišli su

Smeće ostavljeno za sobom, i otišli su

Karton, ambalaža i ostali otpad jednostavno su bačeni u moj dom, neuklonjeni, dok su odlazili.

„Isporučeno je gotovo” — je li to standard ovlaštenog prodavatelja Serte?

DOKAZ 07
ONE HOUR AWAYUNTIL MIDNIGHT
Serta — „Sat vremena udaljeni” — od 13 do ponoći

„Sat vremena udaljeni” — od 13 do ponoći

Grupni razgovor to kaže crno na bijelo: od 13 sati stalno su obećavali da uskoro stižu; u 21 sat i dalje su govorili „sat vremena udaljeni”; a nitko još nije došao. Kad je netko napokon došao, bila je to jedna osoba. „Skoro smo tu,” „na putu smo” — jedva se ijedno od toga ikad ostvarilo. (Ime prodavatelja u razgovoru je uklonjeno.)

Trgovac koji ne može biti iskren čak ni o tome u koje vrijeme će stići — kojoj se njegovoj riječi još može vjerovati?

DOKAZ 08
PAID IN FULLTHEN BLOCKED
Serta — Uzeli su novac — a zatim blokirali kupca

Uzeli su novac — a zatim blokirali kupca

Kad sam ih zamolio da održe obećanja i propisno postave i omotaju madrac, ponovno su odugovlačili s „nema dovoljno radne snage,” a zatim jednostavno blokirali moj telefon i WeChat. Snimka zaslona pokazuje da je prodavatelj ponovno uključio provjeru prijatelja — što znači da sam bio izbrisan i blokiran. Ni lipe nije vraćeno; kupac odsječen po volji. (Ime prodavatelja je uklonjeno; na Serti je da ga identificira.)

Tvrtka koja je uzela ~US$23,000 okrene se i blokira kupca koji je platio u cijelosti — je li to „propust u usluzi,” ili čista obmana nakon što je novac uzet?

DOKAZ 09
DECODE THISW13118HM
Serta — Product label with QR code and component details

Product label with QR code and component details

A close-up of the mattress label showing a QR code and internal component lines, including visible text such as "07/05/26 Thu," "Sari Sebastian Matt 220x200," and "Paper Tag RFID." This is not a decorative tag; it is traceability data that Serta should be able to read and match to its own records.

Serta should use the QR code and label data to trace the exact product, order path, store-transfer record and authorised dealer connected with this sale.

DOKAZ 10
QUALITY APPROVEDBALLPOINT
Serta — "Quality approved" label and manufacturer information

"Quality approved" label and manufacturer information

This photograph shows a quality-check table and the adjacent manufacturer/product label. It records a tagged, inspected product, not an anonymous item that Serta can plausibly say it cannot identify.

Who signed off the product, and which manufacturer or after-sales records correspond to this quality label?

DOKAZ 11
TRUCK:99SEQ:422
Serta — Serial, barcode, truck and sequence label

Serial, barcode, truck and sequence label

The label shows a serial-style line, barcode, "Truck:99," "SEQ:422," and visible "New Zealand Made, The Comfort Group" information. Those are production and logistics markers that should identify where this mattress came from and how it moved.

Serta should identify the full chain behind these codes, including the dealer or store-transfer record connected with the sale.

DOKAZ 12
HUIZHOU2026/04/02
Serta — China product label with barcode, QR code and specification

China product label with barcode, QR code and specification

This tag shows a serial barcode, QR code, quality wording, manufacturing place marked as Huizhou, product specification "200*220~L2201," and production date "2026/04/02." These details raise direct questions about product origin, labelling and traceability.

Serta must explain how this Chinese product label fits with the "New Zealand imported / premium" sales claim and identify the corresponding internal record.

DOKAZ 13Serta — Additional model label supplied as a phone-screen image

Additional model label supplied as a phone-screen image

The additional image visibly shows `07/05/26 Thu` and `Sari/San Sebastian Matt 220x200 - W13118HM`, but it is a cropped phone-screen photograph with interface elements and incomplete label coverage. It reinforces the model-name discrepancy while also showing why the original, full-resolution source and a complete label photograph are required.

Serta should identify W13118HM, reconcile Sari/San Sebastian with Storini, and provide the complete original label record rather than relying on a partial screen image.

DOKAZ 14
DIRTY FOAM~US$23,000
Serta — Additional full-mattress condition photograph

Additional full-mattress condition photograph

This new photograph records the mattress surface and overall installed appearance. The visible quilt pattern and condition should be compared with the exact Storini model specification, approved product photographs and pre-delivery quality-control record.

Does this mattress visually match the exact model and finish sold, and will Serta arrange an independent in-person inspection instead of relying on photographs alone?

DOKAZ 15

Video: visible AvantGarde badge and finish concerns

The close-up video shows the metal AvantGarde badge, including visible scratches/marks on its reflective surface and the badge-to-fabric finish. The video does not by itself establish the internal cause, but it documents visible workmanship concerns inconsistent with the finish reasonably expected of a product sold for approximately US$23,000.

Serta should inspect this finish in person, state whether it meets factory quality standards, identify the relevant QC record, and replace or refund the product if it does not.

Još jedno pitanje

Nakon što je na silu savijen i ostavljen vani 24 sata, je li ovo još uvijek onaj „potpuno novi, vrhunski” madrac koji mi je prodan?

Prije plaćanja obećao je sve. Nakon plaćanja nije priznao ništa.

Zahtjevi

Što zahtijevam od Serte

1

Javna isprika koja imenuje obmanu

Javna isprika meni i mojoj obitelji za trajno kršenje povjerenja nakon plaćanja, za poništavanja, i za jednostrano blokiranje kupca koji je platio — te izričito priznanje da je ovo ponašanje bilo nepošteno.

2

Identificirati prodavatelja i pozvati ga na odgovornost

Serta neka iz vlastite evidencije utvrdi koji je ovlašteni prodavatelj obavio ovu prodaju, i neka ozbiljno pozove na odgovornost odgovorne osobe — ponovljena prekršena obećanja, blokiranje, odbijanje usluge — a ne da to odmahne kao „jednog pojedinca.”

3

Pisani odgovor o savijanju i izloženosti

Formalna, pisana izjava proizvođača o tome jesu li nasilno savijanje i 24 sata izloženosti na otvorenom prikazani ovdje oštetili madrac ili utjecali na njegovu kvalitetu.

4

Potpuni povrat od ~US$23,000

S obzirom na to koliko su isporuka i poslijeprodajna usluga odstupile od obećanog, i na stvarnu prouzročenu štetu, zahtijevam potpuni povrat novca.

Na znanje

Cijelo sam se vrijeme ponašao suzdržano i u dobroj vjeri, i tražim samo jedan odgovoran odgovor u pisanom obliku. Molimo odgovorite u propisnom pisanom obliku u roku od 7 kalendarskih dana od primitka.

Ne stigne li izravan odgovor u tom roku, objavit ću cijeli prikaz i sve dokaze, i proslijediti sljedećima, kako bi javnost i regulatori bili obaviješteni:

  • Serta Simmons Bedding (sjedište u SAD-u)
  • Vijeće potrošača Hong Konga
  • Carina i trošarine (Uredba o opisu robe)
  • Regulator tržišta kontinentalne Kine (12315)
  • Mediji
  • Xiaohongshu
  • Douyin
  • TikTok
  • YouTube