Official rule: authorised retailer handles the claim

Cited text. Serta's own help article: purchases through an authorised retailer are handled by that dealer using Serta terms; only if the retailer is gone or the customer has moved does corporate warranty step in, and then law tags and a bill of sale are required. Direct serta.com purchases use a form. This Hong Kong file has no named dealer on the public page — Serta is asked to identify it from QR/barcode records.

Why it sits next to Storini. This card is not a finding that the Hong Kong Storini mattress is the same SKU or the same dealer. It is a dated, cited public record of how Serta already appears on complaint desks: sagging, warranty measurement gaps, dealer-first doors, installation fights, cut-label goods, and files that close without a brand reply. The Storini file asks for a named case owner, an official-channel invoice, a folding/exposure opinion and a refund. Theme indexed here: dealer-first warranty. Region: US.

Primary URL. https://help.serta.com/article/1204-how-do-i-file-a-warranty-claim-for-my-serta-mattress

Bind this to the twelve questions, the screenshot gallery, the White Glove landing, the 1.5-inch warranty landing, and the Hong Kong record.